See yourself running with bulls or chilling with giraffes with Washington Lottery's new app
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Imagine winning the lottery and then seeing a photo of yourself on an adventure around the world.
That's what Washington's Lottery is offering with their new "Test Drive a Win" feature app.
It's like a magic window on your mobile that lets anyone see what winning big could look like.
This cool app lets you take or upload a picture and pick anywhere on Earth you'd love to visit.
In a snap, you're off on an epic journey, all thanks to some smart technology and a bit of AI imagination.
For over ten years, the Washington Lottery has been all about dreaming big.
They've worked with the Department of Imagination to push these dreams even further.
This year, they've stepped up their game by using artificial intelligence (AI) to make these dreams come alive in their ads.
This isn't just about showing off what AI can do; it's about letting people see themselves living their dream lottery win.
Whether you want to run with the bulls in Spain or chill with giraffes in Africa, Washington's Lottery says, "Why not?"
The campaign, created by VML Seattle, fully embraced AI.
It's there in the TV commercials, showing people traveling the globe, and in social media films that imagine small groups of friends enjoying incredible trips funded by their lottery wins.
Thanks to a special AI platform by Secret Level, this experience is personalized.
It's so user-friendly that anyone can see themselves jet-setting to their dream destination with just a few clicks.
This clever use of technology opens up a whole new world of possibilities, making the fantasy of a lottery win more vivid and exciting than ever before.
