Taylor Swift? Massachusetts Lottery presents their own 'Taylor' for their budget Superbowl commercial spot
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If you’re a Massachusetts resident tuning in for the Super Bowl, the Massachusetts State Lottery showcased a special 15-second commercial during the primetime slot.
This year, in the thrilling face-off between the Kansas City Chiefs and the San Francisco 49ers, viewers in Boston and Springfield were in for a treat with the lottery's creative ad for its latest game, "Lifetime Millions."
The commercial aimed to draw attention to the "Lifetime Millions" $50 scratch ticket, which has already seen a successful start.
Since its release, the game has raked in over $3 million in sales, with several winners claiming prizes ranging from $5,000 to $20,000.
Opening with a tease that hints at Taylor Swift, who is rumored to be attending the game to support her boyfriend, Travis Kelce, of the Kansas City Chiefs, the ad takes a humorous turn.
Instead of the pop superstar, viewers are introduced to "Shane Taylor" from the lottery's marketing team, who appears confused and asks, "Wait, what is this for?"
The commercial then shifts back to the scratch tickets, emphasizing the chance to win $1 million a year for life, while Shane Taylor looks on, still puzzled.
The Massachusetts State Lottery's Executive Director, Mark Bracken, shared that the ad was part of a $600,000 five-week advertising package, which includes the coveted Super Bowl spot.
Remarkably, the commercial was produced in-house at no extra cost, featuring Shane Taylor, who was simply sent for a haircut before stepping in front of the camera.
Bracken described the ad as "straight-to-the-point" and "tongue-in-cheek," noting that while it may not directly drive sales, it's expected to generate buzz and get people talking about the "Lifetime Millions" game.
He revealed that the ad was initially scheduled for pre-game slots but, by a stroke of luck, was upgraded to air during the game itself.
The commercial will be broadcast in the Boston area on WBZ’s Channel 4 and in Springfield through a CBS affiliate, offering a lighthearted moment for viewers amidst the Super Bowl festivities.
This approach by the Massachusetts State Lottery not only aims to entertain but also to remind viewers of the exciting opportunities available through their games.
With "Lifetime Millions" already proving to be a hit, the Super Bowl commercial is set to introduce even more potential players to the chance of winning big, all while providing a humorous break from the game's intensity.
