Why Are Canadian 18-35-Year-Old Lottery Players Dropping Out?
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Lotteries are looking for new ways to attract millennials.
Lottery agencies across Canada say the millennial generation doesn’t buy lottery tickets as often as their parents do. They’ve now grouped together to find a way to attract more 18 and up aged lottery buyers.
Some Canadian lottery agencies say they’re dealing with a 30% decline in the number of young adults buying lottery tickets.
Tony Bitonti (left)Tony Bitonti of the Ontario Lottery and Gaming Corporation says it tries to appeal to every age group.
"What we’re trying to do is see what appeals to all age groups. We know that Lotto 649 and Lotto Max are popular games [but] they’re 30 years old and occasionally we have to do refreshers."
The answer could be to make the lottery more entertaining, but it's clear one of the reasons is because it's not instant.
With the trend towards everything becoming faster-paced and younger buyers wanting instant gratification, the older buyers are the only ones left with the patience to wait.
What’s interesting here is that the provinces benefit from lottery sales, reports CHCH. Ontario gets $2 billion from the OLG every year to help pay for health, education and community infrastructure.
The more people who buy tickets, the more money the province gets.
