The #1 factor that makes players choose one lottery over others. HINT: it's not ticket prices

The #1 factor that makes players choose one lottery over others. HINT: it's not ticket prices

After years of falling ticket sales, the recovery by the California Lottery in the last few years has been amazing. So what has attracted players back to the SuperLotto Plus game in such a spectacular fashion? And what is the single attraction that makes players select one game over many others?

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Watch this $190 Million Arizona Powerball jackpot winner dance around the lotto store in excitement

This delighted winner discovered he had won a major jackpot prize in the Arizona Powerball at a gas station and showed three other customers his ticket, asking them to check it. Visibly excited, the man almost runs to the door of the store and heads for home. It's a satisfying end to the $587.6 million jackpot draw, one of the biggest for Powerball in 2012. The prize was shared between two winners, each getting $192.5 million. We love these stories!

The secret to how these winners increased their odds of winning the lottery twice

The secret to how these winners increased their odds of winning the lottery twice

Twice in a million! New York winner Bruce Magistro won a $1 million prize twice in a 4 year period.

If it happened once, that would not be very interesting. But if it happened twice, then you would start to sit up and take notice. I'm talking about winning the jackpot or other large prizes twice. Or the same numbers coming up again.

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