The #1 factor that makes players choose one lottery over others. HINT: it's not ticket prices
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California Lottery’s John Nares takes a photo of the $72 million California SuperLotto Plus check held by Cardenas Market staff where the winning ticket was sold in 2017. PHOTO: Daily Press
After years of falling ticket sales, the recovery by the California Lottery in the last few years has been amazing.
So what has attracted players back to the SuperLotto Plus in such a spectacular fashion? And what is the single attraction that makes players select one game over many others?
John Boers and twin brother Steven have been playing the same set of numbers for five years. He always plays the California SuperLotto Plus.
The answer was discovered as far back as 2010 when the California Lottery increased their prize amounts.
The bigger prize amounts attracted more players and sales soared.
Players saw the prize value jump almost 60%, and they approved with their wallets. The California SuperLotto Plus bounced back in a big way, bringing increased revenue to schools and pouring money into bigger lottery prizes.
But is every high-prize game worth playing?
The Ardalans won $33 Million in the California SuperLotto Plus, not even worrying that they had to stand in front of a crinkled backdrop and empty chair for a photo.
Unfortunately not. My LottoPredict chart gives the SuperLotto Plus only a 1-star odds rating out of three stars, but the bad news is that there are no better alternatives for California players.
The other big games in California... the Mega Millions and USA Powerball ... are also 1-star rated by LottoPredict.
However, the main advantage with the California SuperLotto Plus is the ticket price of $1 against the $2-per-ticket of these other games.
But f you absolutely must play a high-value, high stake game, choose one of these three games with the highest jackpot amount.
This selection principle also applies to any country in the world. Go for the large prizes by all means, but remember that the odds are higher and the chances of winning are reduced with 1-star games. Always play a 3-star game where you can.
