I Wonder Why This James Bond Style Underwater Car Didn't Take Off. Oh, Wait A Minute... I Think I Know

Rinspeed will present its new sQuba, the worlds first diving car, at the Geneva Motor Show (March 6-16). The car is not only able to drive on roads autonomously with a push of a button (thus without a driver, passenger or further assistance), but can also transform into an amphibious vehicle which can be submerged in water up to 10 meters (33 feet).

This car seems to have it all... drives on land and on sea - then under it! It has everything needed for success in the auto market with self-drive too. Then there's the Bond styling, the Bond girl, the Bond guy... about to go into the water. Wait, isn't there something you've forgotten? The scuba gear? Ah, that's why.