I Couldn't Believe It - An Entire City For A Lotto Ad Made Out Of... Well, Watch It And See
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Follow the paper plane into Sehsucht's latest origami-style world of helping hands and improved communities. We produced the 30 sec. TVC "Paper" full CG for Deutsche Fernsehlotterie, a charitable lottery, and their agency Zum Goldenen Hirschen, all three companies from Hamburg/Germany. Director Hans-Christoph Schultheiss and his team walked the tightrope between reduction and complexity, aiming to create the characters as human as possible but with a realistically foldable look that carries the complex textures of paper.
C r e d i t s
Client: Deutsche Fernsehlotterie GmbH, Hamburg/Germany
Head of Marketing: Stefanie Ohnemus
Marketing Manager: Bastian Gruhne
Agency: Zum Goldenen Hirschen, Hamburg/Germany
Account: Ralf Gessner
CD: Jutta Meinhold
Copy: Eric Rehders
AD: Anne Harders
Consulting: Julia Soeffing
Head of TV: Dietmar Zielke
Production: Sehsucht GmbH, Hamburg/Germany
Director: Hans-Christoph Schultheiss
Producer: Andreas Coutsoumbelis, Selina Schmitt
Concept & Character Design: Anja von Harsdorf, Axel Brötje, Adrian Lawrence, Julius Brockelmann, Linh Mai, Hans-Christoph Schultheiss (Character Design)
Storyboard: Malte Romainczyk
3D Lead: Hannes Geiger
3D Artists: Felix Geremus, Mathias Thomann, Alexander Siquans, Sebastian Welti, Andreas Schulz, Jörn Engelke, Daniel Jahnel
3D Animators: Jakob Schulze-Rohr, Onni Pohl
3D Lighting and Shading, Daniel Jahnel
Technical Director: Martin Chatterjee
Compositing: Alexander von der Lippe, Florian Zachau , Yacoob Essack
Music: Supreme Music, Hamburg/Germany (Florian Lakenmacher)
S o f t w a r e
3D: XSI, Rendering auf Arnold
Compositing: Nuke
Online: Autodesk Flint
It's one of the most remarkable video commercials I've seen. The whole thing takes just 30 seconds to watch, but this feel-good ad for a German lotto group must have taken thousands of times longer to make. When you see the concept, I can guarantee you'll be as open-mouthed as I was. Enough of the amazeballs, just watch it!
