Florida Lottery Ticket Artist Britto Claims Apple Stole His Style

A Florida Lottery promotion using the art from Britto in their ads.

A Miami artist whose illustrations have been used in the Florida Lottery 'BRITTO' ads is suing computer giant Apple.

Romero Britto at work in his studio.

He claims his work - which includes advertising illustrations for Coco-Cola, Disney and Mattel - has been copied by Apple in their recent marketing campign.

The artwork believed to have copied the style of artist Romero Britto in an Apple ad. PHOTO: Apple

The lawsuit, filed on April 6 in the Southern District of Florida, claims Apple and its design firm mirrored Brazilian-born Romero Britto's style in artwork used in Apple's 'Start Something New' campaign, reports the Tortonto Sun.

The BRITTO Second Chance game by the Florida Lottery.

The suit demands Apple and the design firm Craig & Karl immediately cease using the images, but when we checked the website today (May 9, 2015), they were still showing.

A spokesman for Apple and Craig & Karl - designers Craig Redman of New York and Karl Maier of London - couldn't immediately be reached for comment.

Florida Lottery Britto VIDEO

ABOUT: Britto's vivid work is featured across Miami where it has made its way onto tourist and lifestyle goods that have been disbursed across the world. His art has been printed on the Florida lottery tickets, Barbie dolls, and baby strollers.

Britto was born in 1963 in the Pernambuco region of Brazil and later immigrated to Miami with his family. He opened his main gallery on Miami Beach's Lincoln Road in 1993 as the outdoor mall was on the verge of becoming a worldwide tourist attraction.