Lottery vs scratch off sales in the USA
The scratch-off or instant game market in the United States is a massive business, generating over $64 billion annually.
This revenue is double that generated by major lottery games like Powerball and MegaMillions combined.
Such a high revenue figure indicates big participation in scratch-off games among the American population.
In 2014, it was reported that about 60% to 70% of the $70 billion spent on state lotteries was attributed to instant scratch-off games, not major lottery games like Powerball or Mega Millions.
Based on the estimation that scratch-off games, generating over $64 billion annually, account for approximately 60% of total lottery sales, the overall lottery spending in the United States for the same period is estimated to be around $106.67 billion.
This data further emphasizes the popularity and widespread participation in scratch-off games in the U.S.