The Texas Lottery decided to produce a pop-up book called the Holiday Game Book: A Million Stories. It shares the many delightful ways in which one can gift a Holiday Game Book, and shows how easy it is to spread holiday cheer. Watch the collection of short 'bloopers' highlighting the characters’ playful personalities too.

Mill and Mill+ at Austin, Texas-based BLK MKT Studios collaborated with LatinWorks for the Texas Lottery’s campaign.